GENEVA, 2 November - IETA, together with ITN Productions Industry News, are to produce a news-style programme called Blue-Sky Thinking: The race to achieve net zero emissions, which will explore the methods of creating a cleaner future that don’t cost the earth.
You can view a trailer for the programme on IETA's dedicated web page: https://www.ieta.org/Blue-Sky-Thinking/
Climate change is happening at an alarming rate and the need for us to bring about change is evident; rapidly decreasing ice sheets, record temperatures and extreme weather events are just the tip of the iceberg.
The co-production will raise awareness and develop understanding of market mechanisms to help achieve net zero emissions, in relation to their two branches – offsetting and cap-and-trade.
Anchored by an ITN Productions Industry News presenter, the programme will showcase the latest developments and game-changing initiatives in carbon offsetting schemes, energy-saving innovations, renewable energy and natural climate solutions.
Themes covered will include carbon pricing, creating financial incentives for countries and companies to reduce emissions; renewable energy schemes from wind farms to tidal energy, and the latest innovations and technologies driving the sector forward.
The collaboration will combine key industry interviews, sponsored editorial profiles and news reports from leading organisations, thought-leaders, researchers and industry innovators. Blue-Sky Thinking: The race to achieve net zero emissions will launch at the 2021 United Nations Climate Conference (COP26).
“It is encouraging to see governments and corporates around the world commit to achieve net zero emissions in line with the goals of the Paris Agreement,” said Dirk Forrister, CEO of IETA. “Our goal is to demonstrate the power of markets in helping to deliver these net-zero ambitions by enabling investment in climate solutions to speed up and scale up to meet the global challenge.”
Elizabeth Fisher-Robins, Head of ITN Productions Industry News said: “We are proud and excited to be co-producing a programme that will raise awareness of emissions trading and the economic benefits to both business and the environment. We hope the programme provides a platform to shift public perceptions and encourage long term thinking.”
For further information, or to participate in the programme, please contact: Georgia Gerstein, Programming Director, Industry News at ITN Productions Industry News firstname.lastname@example.org
About ITN Productions Industry News
ITN Productions produces bespoke creative and commercial content for broadcasters, businesses, brands, rights holders and digital channels. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news-style programme format, including interviews, news items and sponsored editorial profiles. For more information visit: www.itnproductions.co.uk